Source Consulting hired Emily Peugh to improve its existing email marketing program – which was historically one of their main marketing channels for generating leads. Emily’s strategy included crafting well-designed, visually appealing, and compelling email journeys targeting both customer expansion and customer acquisition. Her calls-to-action were very effective at driving traffic to their website — increasing conversion from email to web by over 100% year-over-year. Her email strategies utilized unique blog posts (authored by Emily, featuring Source’s services and products) and enticing calls-to-action along with a design sensibility that delivered the desired engagement and qualified leads.
