DIGITAL MARKETING ASSOCIATE
Shift7 Digital, Charleston
December 2021 – Present
I help my clients accelerate their growth trajectory by creating and delivering transformational marketing plans. My passion is to improve the customer experience by effectively collaborating with cross-functional teams, applying marketing technologies and techniques, adopting enhanced measurement plans, and guiding the creation of impactful web design.
MARKETING SPECIALIST
Q4Launch, Mt Pleasant
March 2021 – December 2021
Created multi-channel programs that help customers increase revenue. Drove visibility for the Q4 brand to expand the current footprint and generate new pipeline. Worked collaboratively with colleagues in new business development, sales, and creative to ensure customers and prospects understand how our holistic approach and comprehensive service portfolio can accelerate the outcomes they want to achieve.
MARKETING DIRECTOR
Lucky 17 Restaurants, Charleston
April 2020 – March 2021
As a member of the leadership team, I work with regional managers to execute successful multichannel marketing strategies to build 3 distinct brands and drive loyalty across a growing restaurant enterprise, including 5 locations and 2 food trucks. Improving the customer experience by implementing a new point of sale system. Creating excitement around the brands by engaging influencers and partners in revenue-generating events and marketing activities.
MARKETING COORDINATOR
Source Consulting LLC, Charleston
November 2019 – August 2020
Paid Internship during which I designed and executed marketing tactics across digital marketing channels including email, web, social media, Google Ads, and SEO channels that influenced sales and generated revenue in new categories. Identified first prospect for Covid program which resulted in Source signing a large institutional contract.
MARKETING COORDINATOR
Joséphine Wine Bar, Charleston
September 2019 – November 2019
Created integrated campaigns across social media, email, web & SEO platforms. Worked with partners to promote events and further the Joséphine brand
MARKETING INTERN
FatCat Strategies, Raleigh
April 2019 – August 2019
Optimized campaigns across SEO, social media, and web platforms.
SOCIAL MEDIA MANAGER
Brit Guerin Wellness, Raleigh
January 2019 – April 2019
Created integrated campaigns to increase engagement and followers.
MARKETING INTERN
BB – Business Bureau, Buenos Aires
May 2018 – July 2018
Conducted market research for a new product and created a launch plan using multiple channels across South America.
COMMUNICATIONS DIRECTOR
AUSG’s Women’s Initiative & Students Against Sexual Violence, Washington D.C.
July 2017 – May 2018
Led rebranding strategy emphasizing core values, expanding reach on social media.
MARKETING INTERN
Secrete Fine Jewelry, Washington D.C.
April 2017 – August 2017
Redesigned website and led integrated marketing campaigns to expand reach and drive sales.
MARKETING INTERN
Coresphere, Washington D.C.
September 2016 – December 2017
Published blogs and monthly internal and external newsletters in collaboration
with colleagues. Developed social media campaigns to grow followers and drive sales.